What’s the difference between a business and a brand?
If you feel like your small business isn’t on the same level as other businesses in your industry but you can’t really put your finger on why, it may be because you’re running a business instead of a brand.
Often the words “brand” and “business” are used interchangeably, however, these two words don’t actually mean the same thing.
Whilst a business is made up of the operations, products & services that (hopefully) generate money for you, a brand is a business that builds an emotional & psychological connection with your customers & community.
It can be really difficult to pin point the difference between the two, but a good place to start is to ask yourself what your businesses “personality” is.
If you can’t answer this question, you’re running a business not a brand!
Building a brand around your business will help you to;
Create an emotional connection with your potential customers and online community
Help customers easily identify and remember your business
Build trust and credibility among customers (& potential customers)
Differentiate yourself from competitors
Demonstrate the value of your products or services
Foster customer loyalty and positive word-of-mouth recommendations
Attract a community of like-minded individuals
Set the foundation for long-term business growth and expansion
By building a brand, you go beyond the functional aspects of a business and create a meaningful and lasting connection with your customers and community, which in turn, generates more success for your business.
How to Build Your Brand in 30 Days
The “Build Your Brand in 30 Days” pack gives you everything you need (all in one place!) to develop your brand foundations & get yourself set-up for long term success!
Broken down into daily tasks and activities (along with explanations & worksheets) the pack guides you through the exact steps you need to take to build a brand full of personality that aligns with your values & attracts your dream customers!
The pack is specifically designed for small business owners who are in need of a clear & easy-to-follow framework to help them develop their brand foundations with examples for both product based & service based businesses throughout.
🏆 By the end of the 30 days you’ll gain a clear understanding of:
What your brand stands for & who it serves!
What makes you different to other brands in your industry
What you need to say to market your products & services effectively
So if a thorough step-by-step guide, that only takes up 10-30 mins of your time per day sounds like exactly what you need start building a brand that supports your dream lifestyle, you can get started today!