Should you run a Black Friday event as a Small Business owner or opt out from Black Friday sales altogether? In this blog post I'll share ideas for Black Friday alternatives as well as points to consider when deciding whether or not to create a Black Friday event for your business.

Whilst the term “Brand Strategy” can feel really overwhelming, creating a brand strategy without hiring a brand strategist is totally possible to do as a small business owner. In this post I’ll talk you through everything you need to know about brand strategy as well as tools & FREE brand strategy frameworks you can use to guide you through the brand building process.

I know that taking the leap to start working on your branding can feel like a daunting task, so if you’re in need of some motivation to get started, here are 5 reasons why you should start building your brand today!

Both branding & marketing are essential parts of running a business & generating sales 💸, but it can be difficult to get your head around the difference because in some ways they are overlapping terms. However, understanding the difference between the two may be the key 🔐 to unlocking more sales/leads for your business.

The biggest branding mistake I see small business owners making is not understanding the difference between brand strategy & brand visuals….and therefore not understanding that there’s no point in having brand visuals if you haven’t developed your brand strategy first.

If you’re stuck for content ideas, or in a rut with your social media marketing right now, here are 10 questions to ask yourself to help you figure out how to start posting again in a way that feels good for you!

Often the words “brand” and “business” are used interchangeably, however, these two words don’t actually mean the same thing. In this blog post I’ll share the key differences between the two and help you to identify why building a brand around your business will help you to achieve your small buisness goals!

If you’re feeling overwhelmed when attempting to set monthly & quarterly goals in your business, here are 9 questions to ask yourself to help you navigate the goal setting process!

What makes a small business a brand? Have you ever asked yourself this question… or wondered why your small business doesn’t feel like its on the same level as ambitious brands in your industry? In this blog post I’ll talk you through the differences between a business and a brand & give you 3 actionable steps to take to turn your small biz into an engaging & ambitious brand!

Your branding is the foundation of your small business. It represents your business’ identity, values, and personality. Your branding is the foundation of your business, but how do you know if your branding needs a refresh? Here are five signs that it may be time to update your brand…

Having a clear & well defined set of brand values is crucial to the success of your small business, however, it’s not enough to simply select them scribble them down in an old notebook! To get the most out of your brand values, you now need to put them into action. Here a 5 easy-to-follow tips on how to put your brand values into action & use them reach your small business goals!

Your brand values are essential to building a successful brand strategy & developing a deeper connection with your target audience. Without a carefully selected set of brand values you’ll struggle develop brand messaging that’s clear & consistent & may face a lack of engagement on your social media posts. In this blog post you’ll learn exactly what brand values are & how to choose the right brand values for your small business!

Identifying your brand archetype will help you to create consistency in your marketing messaging & form a deeper connection with your target audience. Read my latest blog post to find out what they and to figure out which brand archetype is most suited to you & your brand.