What’s the difference between branding & marketing?
Both branding & marketing are essential parts of running a business & generating sales 💸, but it can be difficult to get your head around the difference because in some ways they are overlapping terms.
However, effective marketing is underpinned by carefully considered branding & if you're not currently seeing the results you'd like to see from all of the hard work you put into your marketing…
….understanding the difference between the two may be the key 🔐 to unlocking more sales/leads for your business.
Firstly though, we need to get clear on some other key terms 👇
Business vs Brand
Your business is made up of all of the things you need to do to make money & keep your business afloat!
Whilst your brand is the personality of your business. It’s who you are, what you believe in, why you do what you do - therefore, it underpins how you communicate with your customers.
Brand Strategy vs Brand Visuals
Brand Strategy = who your brand is & what it stands for (AKA your brands personality 💃🕺🧘♀️👩🏫)
Brand Visuals = tools you use to communicate your brands personality (eg. Logo, colours, photography, typography ect.)
Branding vs Marketing
Both your brand visuals & your marketing are tools used to communicate who you are and what you do with your customers/community - however, these are communicated in a slightly different way.
Brand visuals 👀 - Communicate your brands personality through visuals (eg. logo, fonts, colours, brand photography ect.).
Marketing 🤳- Communicates both your brands personality & what you do via additional forms of messaging (whether that’s through video, written or visual content)
A simpler way to think about this is that your branding communicates who you are & your marketing shows what you do.
Your brand strategy (brands personality) is woven in to both your marketing AND your brands visuals (….as well as your products & services too - but we’ll save that for another day!).
Why does this matter?
Without a clear brand strategy, your brands visuals and marketing may feel a bit flat & lacking in personality which is crucial for building an emotional connection with your customers 💗.
Marketing without branding will tell people that your products exist, but you’ll have to work 10x harder trying to make a sale.
This is because your customers need to know what you sell/how they’ll benefit from it whilst also wanting to build a personal connection with you in some way (whether that’s through shared values, interests, beliefs or goals.
You’ve probably heard the phrase “people buy from people” & the way you can do this is by turning your business into a brand!
The “Build Your Brand in 30 Days” pack gives you everything you need (all in one place!) to develop your brand strategy (AKA your brand personality 💃) & set your business up for long-term success!
Broken down into daily tasks and activities (along with explanations & worksheets) the pack guides you through the exact steps you need to take to build a brand full of personality that aligns with your values & attracts your dream customers 👯!
The pack is specifically designed for small business owners & personal brands who are in need of a clear & easy-to-follow framework to help them develop their brand strategy (including examples for both product based & service based businesses throughout the pack)
🏆 By the end of the 30 days you’ll gain a clear understanding of:
"Who" your brand is & what it stands for (your vision, mission & brand values)
What makes you different to other brands in your industry (industry research & USP)
Who your ideal customer/ target audience is & how to connect with them on a deeper level
What you need to say to market your products & services effectively (Client/customer analysis & marketing scripts/ frameworks)
Your future goals & long-term vision for your brand
How to build a business that aligns with your personal values & helps you to work towards your lifestyle goals