Should you run a Black Friday event as a Small Business owner or opt out from Black Friday sales altogether? In this blog post I'll share ideas for Black Friday alternatives as well as points to consider when deciding whether or not to create a Black Friday event for your business.

I know that taking the leap to start working on your branding can feel like a daunting task, so if you’re in need of some motivation to get started, here are 5 reasons why you should start building your brand today!

Both branding & marketing are essential parts of running a business & generating sales 💸, but it can be difficult to get your head around the difference because in some ways they are overlapping terms. However, understanding the difference between the two may be the key 🔐 to unlocking more sales/leads for your business.

The biggest branding mistake I see small business owners making is not understanding the difference between brand strategy & brand visuals….and therefore not understanding that there’s no point in having brand visuals if you haven’t developed your brand strategy first.

If you’re stuck for content ideas, or in a rut with your social media marketing right now, here are 10 questions to ask yourself to help you figure out how to start posting again in a way that feels good for you!