5 Signs That Your Branding Needs a Refresh!
Your branding is the foundation of your small business. It represents your business’ identity, values and personality. It's how your customers recognise and remember you. Your branding is the foundation of your business, and it's crucial to revisit it regularly to ensure that you're conveying the right messages to your customers and achieving your marketing goals.
But how do you know if your branding needs a refresh? Here are five signs that it may be time to update your brand:
You're not seeing the desired results in your marketing. Marketing is all about getting your message across to your target audience. If your marketing tactics aren't producing the results you want, it could be a sign that your branding needs some attention. It's time to take a closer look at your brand story and see if it's effectively communicating your message to your customers.
Your target audience has changed or shifted since you last revisited your branding. Customers' needs and preferences change over time. If you haven't revisited your brand recently, it may no longer be resonating with your target audience. It's important to keep your branding current and relevant to your customers. You need to ensure that your message is tailored to your current target audience.
You've expanded your product lines or services, and your branding no longer reflects your current offerings. As your business grows, you may have added new products or services to your offerings. Your branding needs to reflect these changes. Your customers need to know what you offer, and if your branding doesn't reflect your current offerings, you could be missing out on potential business.
You're feeling uninspired or apathetic about your branding. Your brand should excite you and inspire you. If you're feeling bored or unenthusiastic about your branding, it's probably time for a refresh.
You’re feeling a general sense of confusion. If you're feeling confused about what to say in your marketing, what your visuals should look like, or which tasks will contribute to your small business goals, it's time to revisit your branding. Confusion is a huge red flag that your branding needs attention. If you're not sure how to communicate your message or what visuals to use, it's time to take a step back and reassess your brand story. You need to clarify your message and ensure that your branding is consistent across all channels.
Ready to give your small biz a brand new look?
The growth kit is designed to help you gain clarity over who your brand is & what it stands for so you can streamline your messaging & build a deeper connection with your dream customers!
This kit includes all of the branding essentials you’ll find in my starter kit with additional templates & tools to help you develop your brand strategy & marketing messaging so you can promote your products & services with clarity & ease.
What you get:
Primary Logo Design (& Logo Variations)
Submark Logo Design
Brand Values
Brand Archetype
Marketing Script
Brand Colours
Brand Fonts
Brand Guidelines
Social Media Curation & Templates
10% discount for my “book me for a day” service for additional add-ons such as packaging design & social media templates.
The full process takes 4-6 weeks to complete so you can implement your brands new look a month after your booking begins.
Please read the full terms & conditions before purchasing.
In some cases, a complete rebrand may be necessary. However, sometimes all you need is an outside perspective to discuss things with and provide some tips on how to make small adjustments. Remember, your brand is the face of your business. It's essential to keep it fresh, relevant, and consistent. Regularly revisiting your branding can help you stay on track and achieve your marketing goals.