Whilst the term “Brand Strategy” can feel really overwhelming, creating a brand strategy without hiring a brand strategist is totally possible to do as a small business owner. In this post I’ll talk you through everything you need to know about brand strategy as well as tools & FREE brand strategy frameworks you can use to guide you through the brand building process.

Your brand values are essential to building a successful brand strategy & developing a deeper connection with your target audience. Without a carefully selected set of brand values you’ll struggle develop brand messaging that’s clear & consistent & may face a lack of engagement on your social media posts. In this blog post you’ll learn exactly what brand values are & how to choose the right brand values for your small business!